Ellen Lewis is USA Liaison for Concepts Paris

News Release ~ July, 2009  CONCEPTS PARIS has enlisted the services of Ellen Lewis, Owner of Lingerie Briefs (a division of Intimate Product Concepts) as their USA liaison.

Concepts Paris is a unique design service whose primary focus is the Worldwide Intimate Apparel markets.  They are renowned for their expertise and insight into current and emerging color, fabric, style and fashion trend information. They study the retail store environment, social and political events, and individual cultures as well as design  inspiration  to identify evolving trends.  Their mission is to contribute ideas in a creative and focused presentation that enables the client to process the information and apply it constructively to each individual business profile.

Concepts Paris feels strongly that their mission is to supply the ingredients that retailers, wholesalers and manufacturers require in order to determine their own business’s design direction. Concepts Paris never dictates, but guides each client to strengthen their position in their specific market situation.

Concepts Paris has partnered with Curve to present a trend seminar that defines their vision not only for spring/summer 2010, but also for the current and future markets.
...

...
Concepts Paris is recognized as the most influential design & brand consultancy service in the world of lingerie. They have a remarkable record of accuracy in trend forecasting which has enabled them to build long term relationships with global leaders in manufacturing and retail throughout the US, Europe and Asia.

Concepts Paris was founded in the late 1980’s by Jos Berry. Jos was born in the Netherlands where she had a very successful international career in retailing and in textile journalism.

She moved to Paris 25 years ago to create Concepts Paris, a consultancy designed to answer demands from the body-fashion business for focused, relevant information

Concepts Paris is 100% focused on women’s lingerie and their international design team has been commissioned by some of the world’s best-known brands to develop new design & merchandising concepts. They are also closely involved in the fashion strategy behind the highly successful lingerie trade fairs in Paris, Shanghai and Hong Kong.

Today Jos numbers many of lingerie’s elite managers and designers among her clients. ‘Back in 1969 I became fascinated by the connection between lingerie and women’s emotions and their changing role in modern society and the influence of feminism,’ Jos says.

She aims to combine her in-depth knowledge of the market and her own concept of ‘emotional research’ with the genuine creativity of an international team of designers.

There is one question Jos asks herself constantly: ‘What would consumers really love? What would my clients love? And what would my clients’ clients love? Modern Women the world over crave to be treated with passion and respect. Of course, every market is different – but women’s desire to be emotionally involved is universal.’

Concepts trend books appear four times per year. They combine creative challenge with inside know-how to provide a unique service for an industry confronted with major technological and market developments. They also offer special ‘made to measure’ design, marketing and branding services.

Please contact Ellen Lewis to learn more about the services available from Concepts Paris.