Ellen will do the following:

1.  Define the Brand

2.  Analyze all pertinent sales and inventory data to determine product position and potential
        Internal penetration
        Market penetration
        Competition

3.  Research multiple venues to identify emerging trends and marketing concepts
        Fabric markets
        Trend markets
        Retail markets

4.  Identify Key Items that will drive the Brand Identity

5.  Create the Annual Design and Development Time and Action Calendar and oversee execution of process

6.  Partner with the Production Team to insure Development Process is coordinated for Costing and Delivery flow

7.  Support the Line Planning process to determine appropriate assortment plan by fabric and category from a 
top down sales and unit projection, as well as the bottom up.

8.  Liaison between design & sales team assuring Communication is maintained

9.  Support the Marketing process including Line Books, promotional Plans and Trade shows

10.  Coordinate with key accounts to develop Private Label programs and set up all calendars necessary to 
accomplish this goal